Ms. Mamta Sharma is working as Lecturer in the Department of Commerce, Udhampur Campus, University of Jammu, India. She has 9 years of teaching experience. She has attended and presented number of papers in various national and international conferences. She has also published papers in various reputed journals. She has also published a book named e-commerce and digital marketing. She had also received best paper award in the international conference organised by Amity University in Feb. 2021. she had also attended and organised number of workshops and webinars.She had also delivered lecture on financial awareness. she has 2 years of research experience.

Dr. Ritika Sambyal has teaching as well as 7 years of research experience. She has done her Doctoral Degree from the Department of Commerce, University of Jammu, on the Topic “Examining the Outcomes of Corporate Social Responsibility (CSR) Initiatives of Companies in Punjab State” under the supervision of Dr. Gurjeet Kaur Sahi, Department of Commerce, University of Jammu, Jammu, India. Her research is acknowledged in national and international Journals such as Vikalpa: The Journal for Decision Makers, Journal of Global Marketing, International Journal for Innovative Research etc. She has presented research papers in various national and international conferences.

Dr. Kamani Dutta has teaching as well as 5 years of research experience. She has completed her Doctoral Research Degree on the topic “Exploring determinants, dimensions and outcomes of customer experience in selected services” under the supervision of Prof Hardeep Chahal from Department of Commerce, University of Jammu. She has attended many national and international conferences as well as workshops. Her research is acknowledged in national and international Journals such as The Marketing Review, Decision and NICE Journal of Business.