Dr. Ritika Sambyal has teaching as well as 7 years of research experience. She has done her Doctoral Degree from the Department of Commerce, University of Jammu, on the Topic “Examining the Outcomes of Corporate Social Responsibility (CSR) Initiatives of Companies in Punjab State” under the supervision of Dr. Gurjeet Kaur Sahi, Department of Commerce, University of Jammu, Jammu, India. Her research is acknowledged in national and international Journals such as Vikalpa: The Journal for Decision Makers, Journal of Global Marketing, International Journal for Innovative Research etc. She has presented research papers in various national and international conferences.

Dr. Kamani Dutta has teaching as well as 5 years of research experience. She has completed her Doctoral Research Degree on the topic “Exploring determinants, dimensions and outcomes of customer experience in selected services” under the supervision of Prof Hardeep Chahal from Department of Commerce, University of Jammu. She has attended many national and international conferences as well as workshops. Her research is acknowledged in national and international Journals such as The Marketing Review, Decision and NICE Journal of Business.

In addition to his six years of teaching responsibilities, he is pursuing his Ph.D. from Mittal school of business, Lovely professional University on the broader area of behavioral finance and cryptocurrencies. He has authored and published several papers reputed scopus indexed, web of science, and UGC care listed journals covering topics such as Blockchain and AI in finance, Cryptocurrencies, Behavioral finance, financial inclusion, and women entrepreneurship. Furthermore, he has presented his research findings at various national and international conferences at the reputed intuitions like IIMs, University of Delhi, etc.

In addition to his 10-plus years of teaching experience, he is pursuing his Ph.D. Also, he has published several research papers of international repute covering topics such as Service marketing, Service quality, etc.. Also, he has presented his research findings at various national and international conferences at reputed institutions.

Dr. Jyotishna holds a Ph.D. in commerce from the University of Jammu under the supervision of Prof. R. D. Sharma and Prof. Sandeep Tandon. Her research focuses on " Exploring the Impact of Occupational Stress on Job performance and quality of work life with a case study of J&K Police. Her work appears in UGC carelist and other peer reviewed Journals. Her academic interests includes Entrepreneurship and Human Resource Management

Dr. Jyoti Sharma holds a Ph.D. in commerce from the University of Jammu under the supervision of Prof. Neetu Andotra. Her research focuses on " Exploring relationship between learning organisational inputs and performance outcomes in General Insurance Sector. She has published extensively on Learning environment, learning practices and dynamics, innovation, service quality and adaptation to change. Her work appears in UGC carelist and other peer reviewed Journals. Dr Sharma has qualified NET- JRF in commerce. Her academic interests includes organisation behaviour, financial management and HRM.

Dr. Prerna Katoch holds a Ph.D. degree in School of Business by Shri Mata Vaishno Devi University, Katra. Her research focuses on the relationship of entrepreneurial orientation, digitalization and firm Performance of women entrepreneurs of J&K. She has qualified UGC-NET in Commerce.Dr. Katoch has published her research work in various reputed high impact journals ABDC/ SCI/SCIE and Scopus journals and also presented her papers in International conferences.Her academic interests include Entrepreneurship,Finance,Marketing