The University of Jammu strives for:

Achieving world class excellence in teaching, research and knowledge transfer and making valuable contributions to the socio-economic development of the region and the country.

Imparting quality education to the students, promoting their all round development by particpation in sports, extracurricular and other socially relevant activities and inculcating the skill of decision making and democratic values.

Providing state of the art facilities and opportunities for academic growth and to carry out research in the modern areas, particularly of applied nature and technology.

Promoting, preserving and integration of the cultural diversity of the region, state and country.